Media and Public Relations

To achieve optimal positioning with relevant stakeholders, every company needs individually tailored press and public relations work. We support our clients in defining their positions and core messages across departments and products, and communicate these to the media and the public.

This is based on a precise analysis of the company's focus, its brands and image, as well as the various dialogue groups and competition. We make recommendations and regularly review the strategic aim and target accuracy. Comprehensive media monitoring is always part of our service.

We know how to get your message across to editorial offices – whether it's a tailor-made press release, a strong statement or an informative media pack. Our core competencies also include organising, implementing and moderating press conferences, together with on-site media support. Our extensive distribution list and well-maintained personal contacts form the basis for successful media relations. It goes without saying that we also take care of media monitoring

Organised, factual and direct communication is the most important step when a negative event occurs at a company without warning. In such cases, sending a coordinated and consistent message can ideally guide public opinion. We develop communication strategies and solutions for our clients for a wide variety of crisis scenarios. The first step is to analyse risks as the basis for a crisis manual and crisis simulations. In the event of an emergency, we take control of media crisis management and communication.

Writing a speech that audiences enjoy listening to, even when dealing with complex topics, is a skill that must be learned. Here, too, the old news desk wisdom applies: "The bait must appeal to the fish, not the fisherman." In other words, we draft professional speeches and statements that are informative and expressive, all the while entertaining to the audience.

Employees always act as ambassadors for their company. Successful dialogue between them and management is therefore an essential tool for corporate communication and employee retention. Working closely with employees and in direct cooperation with management, we identify informative and inspiring communication opportunities. This enables employees to engage and identify with their company's culture and events.

"Have you heard?" or “Do you know?” – people have always been telling each other stories. They help us to orientate and classify things, especially in an economic context. As PR experts, we find the right hooks, the most exciting background information and the most newsworthy events relating to your company, your industry and your brands.

From conception and editorial topic selection to generating ideas for photo motifs, conducting interviews and writing articles, as well as layout design and production – we know how to create media tailored to the respective stakeholders. Whether print or digital, we have extensive experience with customer newspapers, employee magazines and publications for organisations.

Cord Schellenberg prepares top managers, executives and PR managers for successful interaction with TV, radio and print media through camera and interview training. Together with our cooperation partner, who has many years of experience as a TV journalist and university professor, we teach rhetorical skills as well as gestures and facial expressions that appeal to audiences. Test interviews in front of a running camera are used for video analysis of what has been learned. This gives customers the confidence to formulate their core messages precisely and in a media-friendly manner.

Good moderation, guiding the audience with wit and humour, is the key to a successful event. With his extensive expertise in aviation, hospitality and gastronomy, Cord Schellenberg moderates press conferences and panel discussions with international participants as well as large-scale events.